Banks follow specific core values in their operation. These values are tailored to the client’s financial needs and wants. However as time passed, consumers are starting to lose trust in their banks. It is due to many defining factors such as biased financial advice, unreasonable racism and transparency issues.


Nowadays choosing the right bank is very important, especially when there are a lot of other players popping in the financial industry with offers that may intrigue the public. In an unfortunate event, the traditional bank is not very enticing anymore. The only advantage they have over these newly found establishments is branding.

All About The Bank

To know whether a bank is excellent, consumers must first do a background check of the bank. Most, if not all, banks, nowadays have adopted the digital banking technology. With that, the bank’s primary information along with their mission and vision are readily available for public viewing. To determine whether the bank is upholding the principles and practices in line with the clients’ beliefs and requirements, the customer must first check the bank’s website. Read through the bank’s website and decide whether the bank mission and vision are acceptable to the client’s needs. During this stage, the bank should show how they are living up to their mission. Also, some information such as the things they do not support must be displayed as well.

Clients should also talk to their banker about the activities of the bank they want to be part with. They should ask how they could give back to the communities that have been left out by the banking system. As always, clients should check the certificates of the bank. The value-based bank must be certified by a list of institutions such as the Community Development Financial Institution, certified B Corporation, Community Development Credit Union or Community Development Bankers Association.


A bank’s financial health is evaluated by calculating the bank-specific ratios. These ratios include the efficiency and loan to deposit ratios. There should be a loan to deposit ratio that shows the bank liquidity. It allows clients to see through the bank’s financial capability. The division of the bank expenses over the total revenue calculates the efficiency ratio and an Investment analyst can provide this data. The result of this collected data will show whether the bank is in good shape or not.

Digital Banking Era

Traditional banks nowadays are moving with the technological advancement by slowly integrating digital technology into their offered services and features. But consumers sometimes misunderstand this transition to digital age because everything works faster and conveniently. The digital process is not about doing that; it’s about the agile, scalable and sustainable operation. If a bank has moved toward digital technology, with its reputation to uphold, customers should be able to enjoy less error and more secure banking experience. It’s not a total overhaul of the old banking system but rather a hand-to-hand support that gives the advantage of both methods to the consumer.


Creating customer value and constructing stockholder value are the foundation for excellence in the financial industry. But with the intense competition, achieving today’s excellence is made even more difficult for any financial institution. However, the formulation of a sturdy improvement model is a choice to make. It is capable of leading through the whole distinction of banking. The following process will give a solid foundation for successfully eliminating loose ends in the financial industry standards.


A good bank should empower its clients in achieving their personal goals. Meeting the requirements of the bank’s mission and vision should always be the standard of every financial institution. Nonetheless, their enhancements somehow imply a clear path towards further future safety, efficiency, and convenient banking experience.

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